AURÉLIE
RUSSANOWSKA
Hi!
I'm a Brand Strategist, Storyteller, Cultural expert and the author of the book "Pour une sociologie des marques"
I build brands and locate them into modern culture. Being passionate about people and sociology and having a strong marketeer background, I build effective marketing and communication strategies. People and co-creation sessions with people, readings and art are my main source of inspiration. Client’s satisfaction and business results are my main drivers. Bringing brands closer to the real world and people's real needs is what I’m doing the best.
About me
After obtaining a Master's degree in Business Management at ICHEC (Brussels) in 2006, I started on the advertiser's side. First I worked for the LVMH group (Dior) as a Media Manager for four years and afterwards as a Brand Manager for a Belgian fashion brand. In 2014, my passion for consumer insights, societal trends and brand strategy made me move to the 'other side' and I started as Strategic Planner at TBWA\Belgium. In 2020, I became Head of Brand Strategy at BBDO\Belgium and worked for clients such as Jupiler, Kwak, Jacobs Douwe Egberts and Loterie Nationale. In 2023, I joined Publicis Groupe Belgium to be in charge of the strategy of Carrefour, Orange and AXA. thIn 2017, I started sharing my expertise on the radio as an Advertising Trends expert for the radio station La Première (RTBF). In 2021, I became a columnist for the Media Marketing.